Sony’s Strategy: Free Games Galore to Boost PS5 Sales


As we approach the third anniversary of the “next-gen” gaming consoles, one might have expected price drops to become the norm, but surprisingly, the PlayStation 5 (PS5) and its counterparts have held their value. However, Sony has not been idle; they’ve devised enticing strategies to encourage gamers to embrace the PS5, and their latest offer, which kicked off on September 23, has certainly made waves in the gaming community.

The centerpiece of this promotion is a new upgrade program for PlayStation Network (PSN) users, set to run until October 20. If you purchase a brand-new PS5 and activate it during this window, you’ll be entitled to redeem a complimentary game from a carefully curated list of first-party exclusives, games that typically retail at a hefty $70 apiece. The selection includes some of Sony’s most acclaimed titles:

  1. Marvel’s Spider-Man: Miles Morales
  2. Marvel’s Spider-Man: Remastered
  3. God of War Ragnarök
  4. Horizon Forbidden West
  5. Ghost of Tsushima Director’s Cut
  6. Ratchet & Clank: Rift Apart
  7. Demon’s Souls
  8. The Last of Us Part I
  9. Sackboy: A Big Adventure
  10. Returnal
  11. Uncharted: Legacy of Thieves Collection
  12. Death Stranding: Director’s Cut

This offer comes at an interesting time in Sony’s gaming calendar. Titles like “Returnal” and the action-RPG “Demon’s Souls” remake are currently priced at the premium $70 mark. On the other hand, the Spider-Man franchise games, “Spider-Man: Remastered” and “Spider-Man: Miles Morales,” are enjoying substantial discounts, with both available for a mere $40 when purchased as part of the Ultimate Edition of the latter (a deal ending on September 28).

This PS5 promotion is part of Sony’s broader ambition to ship a record-breaking 25 million consoles in 2023. It follows hot on the heels of another attractive offer—a discounted bundle featuring “God of War Ragnarök” and the console itself for a combined price of $510. Remarkably, this deal is still ongoing, meaning that if you’re financially ready to make the leap to the PS5, you can effectively score two complimentary games with your purchase right now.

Sony’s aggressive marketing push coincides with the impending release of “Spider-Man 2” on October 20. This highly anticipated title is set to be one of the first major Sony first-party blockbusters exclusively available on the “next-gen” PS5. Clearly, Sony is eager to sweeten the pot, making it all the more tempting for players to join the PS5 community. The stage is set for an exciting few months in the world of gaming, and gamers have all the more reason to consider diving into the world of the PS5.